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SMS Marketing Ideas:The Use of SMS In Different IndustriesNo matter what business you are in, you might be surprised at the number of sms marketing ideas and ways you can integrate text messaging to add value to what your business offers, generate increased sales and save you advertising money at the same time. Texting is a useful tool for communication in the media, both with television and radio. It can provide an interactive environment through competitions and polls for the viewer as well as generating revenue for the television or radio station. Further dimension is added by SMS for web sites and online content providers. High capacity messaging capability allows things like information, alerts, and ring tones for the end user, generating income for the company that owns and runs the website. The directness of SMS is quickly becoming popular as a new marketing and sales promotion channel. When integrated with existing media, a new dimension unfolds with endless possibilities for this 2-way communication between company and consumer. Logistics companies are also finding innovative way to take advantage of text messaging, enabling them to track deliveries, control stock and inventory and send important updates or information to on site engineers in minutes. The key with logistics services is immediacy and SMS fills the bill. On the corporate front SMS can offer global communication, which can be vital in getting sales force alerts or other important information out quickly and efficiently at a minimal cost to the company. Campaigns that include inter-activity with your target audience can be an effective tool. Texting a product launch or promotional coupon is one way to increase sales. However, the consumer needs to feel that there is something in it for him, so he doesn't feel like he is receiving spam. This is especially important if the customer's cell phone provider charges him on a "per text message" basis.
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