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Text Messaging (SMS) for Small Business If you are a small business owner and seeking an innovative way to connect with your customers, text messaging marketing for small business is the "wave of now". Sending text messages to your client base saves time and money and can enable you to provide excellent customer service, as well as increase your sales. Although texting was once primarily peer to peer, businesses now use it to share time sensitive information as well as information that is relevant to their client's needs. One of the greatest advantages to SMS is that messages are delivered instantly on the receiver's cellular phone, thus delivering your information in "real time". At the same time a text message is less disruptive than a phone call, giving the receiver the advantage of returning the message at his or her convenience. Studies suggest that eighty percent of consumers carry a cell phone on their person at all times. Over ninety percent of all text messages are read, and when given a choice, consumers prefer text messaging to radio or television advertising. Consumers become numb to the amount of advertising thrown at them daily and after awhile, tend to ignore it. An additional plus with using text messages to get your word out is that small businesses generally don't have thousands of dollars at their disposal for widespread ad campaigns. Until now, this has been a next-to-impossible obstacle to overcome. Text messaging (SMS) technology has turned the tables in favor of the small business owner. All you need is some creativity to make it work for you and your business. Many small companies who have tried the SMS approach to advertising have experienced hit and miss results. This is because they fail to "emphasize the benefits" of what they are trying to portray in their text message. One thing to always keep in mind when using texting for advertising - be brief and to the point. (don't ramble) You will need to practice getting your point across in as few words as possible. This keeps your customer's interest level piqued, as well as saving him time.
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